● Introduction to facebook marketing
● How to get and keep engagement on your facebook page
● Growing your email list with facebook
● The secret to getting more likes on Facebook
● Using groups to find your customers
● Creating your own groups to successfully engage your ideal customers
● Getting more PR on Facebook through events and competitions
● Case Studies: Best practice use of Facebook from your sector
● Facebook Insights and measuring your results
● Creating your Facebook marketing strategy; ie what to do and when to do it

LUNCH BREAK

● Ads that work
● Creating graphics that get noticed
● Using the power editor to build your ads
● How to create ads on the Power Editor
● How much to bid and how to increase your reach
● Ad copy that converts
● What types of ads are most effective
● How to build your own audience with Facebook
● Ad placement for best results
● Managing and maintaining your Facebook ad strategy

Want to run this workshop at your organisation?

It is actually quite easy to organise.