So what exactly is marketing automation!?
Simply put, marketing automation means the act of automating everyday repetitive sales and marketing activities. Every modern and forward thinking business takes a multichannel approach when it comes to inbound marketing which includes email, social media marketing and monitoring and reacting to actions taken on the actual site. Marketing Automation just makes it easier by bringing in all these daily repetitions under one actionable dashboard.
Marketing automation is becoming harder and harder to ignore and the industry as a whole is poised to grow by 50% ((SiriusDecisions 2015). Most early adopters are already seeing the benefit of this and most are embracing it more holistically.
Looking at the slides below. It is not difficult to imagine why! Let the numbers speak for themselves.